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Franchisee Marketing Support Manager, IKEA Identity, Range and Marketing Communication – Core Business Franchise

Delft, Südholland - Standort erkunden Marketing & Kommunikation Vollzeit


Company description

At IKEA we have committed to enabling a better everyday life for the many people starting from life at home – our unique way to create a positive impact on people, society and the planet.
Our responsibility as the franchisor at Core Business Franchise is to secure coherence and uniqueness of the IKEA brand. We develop and strengthen IKEA Marketing Communication for the future with a long-term perspective on the IKEA Concept as well as secure its successful implementation in new and existing markets.  

Take time to explore the IKEA Franchise system here, and read more about us here

We are now looking for a Franchisee Marketing Support Manager who can lead and support the marketing community across all franchisees as a seasoned IKEA marketer while being an excellent people manager and IKEA leader. Would you like to be a part of our exciting change journey for a better future? 

About IKEA Identity, Range and Marketing Communication team

As one of the Leadership Areas in Core Business Franchise, our team's main assignment is enabling and safeguarding the creation of IKEA unique content that positions one strong and consistent IKEA identity  - wherever our customers meet us​.

The work that we do spans from protecting what is IKEA unique to supporting development and the future approach towards a unique, relevant and commercial IKEA Range and an optimal and relevant IKEA communication content with strong reach through the right media landscape​. The area consists of three main teams (Identity, Range, Marketing Communication) supported by Business Navigation, Communication and People and Culture.

Job description

The position 
We believe that success starts by building relationships with people. Across our franchisee network and across the business. As a Franchisee Marketing Support Manager you will contribute to creating a coherent and consistent IKEA brand experience in all existing and new markets through engagement and clarity on our common marketing agenda. You will lead, inspire and encourage people to test new solutions that develop the IKEA Concept long term while securing an excellent here and now foundation through the Marketing and Media Mix Model. You have a wealth of experience to draw on from managing the IKEA brand in a market with a strong track record of delivering on the objectives and KPIs within the Marketing and Media Mix Model so you may coach and support our franchisees to do the same.    
While you are an influential leader who can hold together a big agenda in a complex environment, you are also recognized for your people leadership and come across as a down to earth and practical marketeer who knows how to tell a story, drive impact, and make the IKEA brand come to life. Your curiosity and motivation drive you to think big and act now. You are confident enough to live by the motto” Nothing is impossible” but humble enough to seek progress over perfection. Figuring out how to do a lot with a little and not shying away from a challenge is part of how we do things at IKEA.

Main responsibilities 
In order to build a strong, unique and trustworthy IKEA Brand in all our markets you are responsible for the development of expansion frameworks and guidelines for marketing as well as enable all trademark users to implement them in a coherent and consistent way. 
At the same time, together with your team and peers across the organization, you will lead regular marketing and brand reviews and global brand positioning work with a focus on co-creation and competence development that enables and empowers the franchisee network. Equally important, you and the Franchisee Marketing Support team are the main contact point as the franchisor for incoming requests of support and information from markets as it relates to Marketing Communication. 
Both your team and your colleagues across the organization will depend on you to ‘connect the dots’ and enable synergies as well as to support and empower distributed and collaborative work within the franchisor organization and across the franchisee markets. The position requires a wide range of responsibilities, so expect a lot of variety in your daily work!  

  • Senior marketeer, having worked both on operational, tactical and strategic level in a global context, preferably in retail. A minimum of 10 years' experience is a must.  
  • A strong track record in leadership roles, with people who can vouch for your skills. Your leadership mindset is inclusive and humanistic, and people will recommend you for leading through trust and being a partner in development. You will need to be organized, motivated and trustworthy to drive an agenda and inspire people to follow your lead. 
  • You know how to work with business planning and action planning and are comfortable working cross-functionally and in collaboration with others. 
  • You have worked with change management and have experience of embedding change in everyday life (extra points if you have also worked in a digital transformation context).  
  • You can explain, present and create engagement in a clear and simple way in topics that are complex. We will really appreciate it if you have experience and an ease in working with co-creative approaches and open-ended development processes. 
  • You are accustomed to digital communication channels and have a deep understanding of working with user-centric approaches.  
  • Creating sharp briefs that are fact based is your second nature. Making sure you do that while engaging key stakeholders is expected. 
  • You have a passion for meaningful marketing that is shown through how and what you learn on an everyday basis – the future of marketing is a favorite topic for you, and you are known for having a lot of grit into turning the present into the desired future. 
  • It is fundamental that you understand the IKEA business and IKEA value chain.  

More Information

Are you up for the challenge of developing and strengthening IKEA’s Marketing Communication for now and the future, together with our diverse network of Franchisees? Send us your CV in English, plus the answers to the following questions, by Monday, November 15th, 2021. 

  1. What is a commonly overlooked aspect in how marketing, branding and the product(s) need to come together to enable an organization's long-term impact? 

  1. What are the most important factors for you when it comes to building trustful relationships? 

This role is full-time (40 hours per week) and based in Delft, The Netherlands. This role reports to the Marketing Communication Manager and it will require travel to retail markets.