Minimum 8 years of experience in Digital Marketing, content creation evaluation and copy writing or similar Minimum 5 years of leading or influencing co-workers Formal qualifications in Marketing, social commerce, Ecommerce or equivalent Experience in planning, driving output within set scope and improving results
What you'll be doing day to day
• Act as a member of the Marketing team and proactively contribute to marketing plan/output in order to deliver to the common objectives and goals. • Responsible for leading the Online Content Team, driving the totality and managing the process of the Marketing Content for all digital channels and platforms, ensuring that communication meets the brief and is consistent with tone of voice and brand identity. • Responsible for Online Content strategy, planning, creating, and coordinating customer segmentations, the brand and commercial communication content part of the Business Plan. • Measure performance of online content (with performance leader) to optimize and improve the KPI • Manage copy-writing and editorial needs for Marketing to deliver Marketing Communication plan • Responsible for effectively and efficiently managing the translating and localization process • Responsible to review content assets, create pages and publish in owned digital channels • Actively cooperate with all key stakeholders within commercial and beyond to secure integration, common focus and maximize impact • Contribute to the integrated multichannel executions/output of the marketing team in order to contribute to the business goals • Be a visionary leader and creator in driving an open and sharing climate, be a role model of the IKEA values, and contribute to the transformation of IKEA • Lead, coach and develop a high performing Online Content Team that will strongly contribute to reach the common objectives and goals • Support all initiatives within and outside commercial included in the agreed communication plan (e.g. coop with other brand and channels)
Our team is the voice of IKEA. We use words, pictures and videos to tell the story about IKEA, to build our brand and inspire people with our offer. We bounce ideas back and forth, we challenge each other and we are crazy passionate about communication. Of course we’re also the ones who make sure to keep all our fellow co-workers informed, engaged and connected in a constantly changing business environment.
Job Type-Permanent, Salaried Benefits Eligible- yes The salary pay range for this role is $79,778-$116,015.00 We offer competitive benefits and perks, such as medical and Rx*, dental, vision, 401k, meal deal, store discount, autism coverage, parental leave, pet insurance, education assistance and more.”