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Marketing & Communication Leader Digital - IKEA Home smart

Älmhult, Kronoberg - Standort erkunden Marketing & Kommunikation Vollzeit


Company description

Do you have a passion for marketing and communication? Do you have a passion for how digital solutions and smart products can make life at home even better? Then here it is. Your chance to take on the challenge as Marketing & Communication Leader Digital in one of the most exciting Business Areas in IKEA of Sweden, BA IKEA Home smart.

At BA IKEA Home smart you will join an amazing group of talented, passionate people with an entrepreneurial mindset who are set on democratizing the smart home. We develop smart products to enable a smarter life at home for people all over the world. We are curious and passionate about creating solutions that solve real-life problems and help people realize their dreams. All on their terms. Because we believe everyone deserves a smart home.

To succeed, we look for new ways of integrating technology and digital solutions into furniture and life at home. We explore opportunities throughout the home, and we work closely with other Business Areas to both drive transformation of the existing range and develop new smart products to attract new customers to IKEA. We’re still at the beginning–there is lots more to come. Are you the one we are looking for to join us on the journey?

Job description

As Marketing & Communication Leader Digital (M&C Leader), you will be a part of a team that develops and launches digital products and features. You will be a part of a journey to digitally transform IKEA, to use data and insights to attract new customers and to engage and build strong relationships with our existing users. In your role you will, ensure that our digital range and solutions are communicated to and reach the many people and that they deliver to the objectives and goals connected to our strategies and business plans.

As M&C Leader you are responsible for developing, planning and executing the agenda for an impactful and attractive offer through marketing and communication to reach IKEA positioning, brand and growth objectives. You are responsible for creating a unique value proposition for our digital range based on data and insights and customer, user and business needs. Together with the Marketing & Communication Manager and the Marketing & Communication team, you will lead the work to produce impactful range and product communication, deliver range presentation in different customer and user meeting points, and ensure that we share our strong stories around how we do business.


The Marketing & Communication Leader Digital is part of the Marketing & Communication function and reports to the Marketing & Communication Manager.

In the role, we believe that you are guided by simplicity, striving to exceed customer and user expectations by delivering high quality communication.
Ideally, you have:

  • Several years of experience working with marketing, with an academic degree in Marketing or equivalent
  • Experience from business planning and a good understanding of the full value chain
  • Experience from working in a highly digital and agile environment
  • Knowledge of the prerequisites for successful digital presence and omni-channel customer/user experience
  • Experience from developing ways of working and processes internally as well as with marketing suppliers, from brief to delivery of content to secure creation of impactful communication
  • Strong ability to inspire others and to communicate and visualize concepts and ideas
  • Excellent ability to, built on data, insights and customer/user needs, develop and execute strong and commercial customer/user meetings through marketing and communication
  • Great leadership capabilities to informally lead business and people in a fast-moving environment
  • Strong ability to interpret, transform and execute strategies and insights into development needs and marketing and communication plans
  • Strong ability to combine working on a strategic level, taking action on a tactical/operational level as well as identifying opportunities and gaps

You could have experience from working in IKEA – with communication in Range & Supply, in retail at a Service office, in digital projects or a background from other businesses working with Marketing & Communication. You are a true ambassador for the IKEA culture and values and you are fluent in English, both spoken and written!

More Information

Does this sound like your next challenge?

We look forward to receiving your application in English 10th of March 2021. Please note that we will be interviewing continuously, which means that we may close the application process earlier than stated if we find the right candidates.

Preferred starting date is as soon as possible.

If you have any questions regarding the positions, please contact Åsa Kajrup, Marketing & Communication Manager, Business Area IKEA Home smart, at asa.kajrup@inter.ikea.com. If you have any questions regarding the recruitment process, please contact Marie Sandman on +46 768545309.