Do you have a passion for marketing and communication? Can you turn consumer needs into inspiring and relevant range communication, that turn interested shoppers into keen IKEA lovers? Here it is. Your chance to take on the challenge as Marketing & Communication Communicator in Living room storage.
Some call it Living room, we call it Loving room! Both because of the spirit in which we have decided to work, and also because it is a room and a range that we and our customers should love, and thereby create a better everyday life for many more people!
The living room is the heart of the home and where we shape our lives together with family and friends – we relax, socialize and organize our living. We are experts at organising all parts of the home in a straightforward and understandable way with affordable, smart and beautiful storage solutions for every living space. Already today IKEA is the leader for storage, media and display solutions, now we are on a journey to strengthen our first-choice position and widen the gap to competition, a journey where we don’t compromise on our Loving room spirit, where we build on our strengths while constantly improving where we need to, and we do it together!
As Marketing & Communication Communicator, you develop strong communication for our range while also supporting communication topics which improves the quality of our consumer facing communication as well as our ways of working in the team. Your main responsibilities include to:
Analyze and identify the need of product and range communication content, based on insights and customer needs, to decide what, when and how to communicate for all consumer-facing media and channels
Secure the customer perspective from a range and product communication point of view in the product development process (DNP) when developing news, improves and running range
Manage the execution of the communication production in the different media activation projects
Approve, follow-up and secure that communication messages are fulfilled in the communication execution.
Proactively inform communication production suppliers about upcoming plans to secure the content readiness
Work with product from communication perspective throughout the Product life cycle and the customer experience journey
Contribute to the Marketing & Communication budget in the BA, as well as to the yearly Meeting-the-Customer plan on a tactical level
The Marketing & Communication Communicator is part of the Marketing & Communication function and reports to the Marketing & Communication Manager in BA Living room. In this role we believe that you:
Lead with IKEA values
Have an excellent ability to, built on insights and customer needs, develop a strong and commercial customer meeting through communication
Are guided by simplicity and always strive to exceed customer expectations by delivering high quality communication
Are detailed, structured and analytical end enjoy working cross functions and organizations
Enjoy taking initiatives and to lead and drive product- and range communication content and other communication projects with the consumer in focus
Have several years of experience working with communication, including digital, and a solid track record of marketing and/or communication, preferably with an academic degree in Marketing, Communication or equivalent
Experience from working in IKEA Retail – working with marketing and/or communication in a Service office or a background from marketing function in a retail landscape is welcome.
You are a true ambassador of IKEA culture and values and you are fluent in English, both spoken and written!
Does this sound like your next challenge?
We look forward to receiving your application in English latest January 31, 2022. Please note that we will be interviewing continuously, which means that we may close the application process earlier than stated if we find the right candidates.
Preferred starting date is as soon as possible.
If you have any questions regarding the position, please Cecilia Nilsson, Marketing & Communication Manager, BA Living room, firstname.lastname@example.org. If you have any questions regarding the recruitment process, please contact Marie Sandman, +46 768545309.